Founded in 1837, the city of Atlanta (first named Marthasville) was established at the intersection of the Western and Atlantic railroad lines. Today it remains a hub of transportation and is the fastest growing city in the U.S..

Notable for its rich heritage of Civil Rights movements and fast paced modern qualities, “the city too busy to hate” is full of historical sites and museums that keep us connected to the past as well as looking forward to the future.

 

 


DMA Rank

9th

DMA Population (Adults 18+)

4,843,733


 

Delivering The Largest African American Audience

In the 2nd Largest African American Market
Atlanta's African American Population is:

 

-Larger than the entire metro areas of: Indianapolis, Raliegh/Durnham, Nashville, Jacksonville, New Orleans and many other markets!

-Twice the size ot the Los Angeles metro African American population.

-Home to arguably the most empowered and deep-seated African American leadership in the nation in terms of politics, business, education, the arts and entertainment.

-Spending more than $14 BILLION in annual Atlanta metro area retail sales.

 

 


 

 

Market Demographics

 Atlanta has the second largest black population in the country after New York.

 Georgia’s population grew by 18% over the last decade, a trend driven by African-American migrating to a state whose capital has long been known as the “Black Mecca”

 The state added 1.5 million people over the past decade…Georgia’s Black population growth – 570,335 – was greater than either the Hispanic (418,462) or White (285,259) population growth, says William Frey, demographer at the Brookings Institution.

 In Atlanta’s vast metropolitan area the black population soared 40% to 1.7 million; the Atlanta region now has the second largest black population after New York.

 


 

Visitors Love Atlanta:

 People WalkingAs of 2010, Atlanta, Georgia is the seventh-most visited city in the United States, with over 35 million visitors per year.[1] The city was the 12th most popular destination for overseas visitors, who numbered 712,000 in total (2010).[2]

 Atlanta's premier tourist attraction is the world's largest aquarium, the Georgia Aquarium, located a 20-acre (81,000 m2) site at Pemberton Place that is also home to the World of Coca-Cola and within walking distance of Centennial Olympic Park, the Georgia DomePhilips Arena, the CNN Center and other downtown Atlanta tourist attractions.

 

 

 

 


 

Mobile Market:

 

Traveled 200+ Total Miles (week)

32.5%

Drive To Work Alone

91.6%

30+ Minute Commute

20.8%

Average Travel Time To Work One Way

28 minutes

 


 

 

Business & Economy

  •   4th largest concentration of Fortune 500 companies
  •   74% of Fortune 1000 companies have a presence
  •   Busiest airport in the world - Hartsfield-Jackson
  •   9th best city for the Arts

 

 


 

Education

 

  •   57% of adults have attended some college or more
  •   7th among large metros for enrolled college students
  •   Largest consortium of black colleges in the world